Bad Taste Press Releases

December 4, 2010

Our campaign to improve Press Release standards continues with this headline/story shocker sent out in the last few days:

Headline:   Jingle bowels, jingle bowels, jingle all the way!

Story:  New research reveals more than a third suffer from bowel complaints during the festive season …..

Can anyone better this for a totally inappropriate Christmas PR headline?
Please advise .

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